South Cariboo Pool Project Survey Summary (2014)

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The 2014 South Cariboo Pool Project Survey showed a lot of support for an aquatic facility.

The Survey can be viewed here:

In 2014, Discovery Research conducted a telephone survey, on behalf of the Cariboo Regional District (CRD) and the District of 100 Mile House, called the South Cariboo Pool Project Survey. This survey was to gauge the level of support the for the development of an aquatic centre in the South Cariboo, and in particular the awareness of the proposed pool project, the level of general support and gain further information related to the acceptance of required taxation levels to develop such a facility. The information gathered through survey was used as a benchmark to help elected officials and staff determine if there is enough support to consider pursuing the project.

Within the South Cariboo Recreation Service Areas (the current recreation boundaries, 400 landlines were contacted during daytime hours.

Results of the survey:

  • Ages of respondents:
    • 41% were between the ages of 40-64 years of age
    • 30 % were 65 years or older
    • 29% were between 19-39 years of age

The results indicated that there is great interest for an aquatic facility in the South Cariboo:

  • A total of 72% of respondents ranked the importance of a pool in the community between 7 and 10 on a scale of 1 to 10, with 10 being “very important.”
  • 62% of respondents indicated that they, or someone in their household, would use a pool in the next few years.
  • The survey proposed an increase in taxes of up to $135 per $100,000 of assessed property value and asked whether respondents would approve the increase. Of those surveyed, 46% reported “Yes,” 14% reported “Not sure,” and 40% reported “No”.
    • The main reasons respondents gave for not supporting the pool project were ‘cost-too expensive’ and ‘taxes too high’.
    • Of those who reported cost as their reason for not being in favour of a pool, 32% reported ‘Yes, they would support the project at a lower cost’, 38% reported ‘Maybe’, and 30% reported ‘No’.

The costs presented during the telephone survey included the entire cost of the project, what would have been 100% tax payer funded;  it did not include grants or funding.

One limitation of the study was that property values of the respondents were not accounted for in this survey.